To generate interest and excitement for our BLOQ PARTY proposal, we wanted to start a conversation by showing how the program elements we produced could potentially activate the competition site. Competitions, design proposals and urban space planning oftentimes fall under the radar of the actual users of the site who are both unaware that a competition is taking place and then have no voice in the process or outcome. The plastic signs are intended to link the digital proposal to an actual physical space – less obscure websites and more public posters. It also helped to see how our space division laid out on the actual site, we had treated the eastern, narrower plaza area as space for movement and dynamic interaction – biking, running, skating. The western, more generous plaza was designed for slower, more spontaneous meeting areas. We hope the signs can begin to create a diaglogue for the best use of the space including potentially new and different program ideas that can eventually bring the space to life in a vibrant manner for all.

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