For a jersey barrier competition submission, we started with an iconic New York quote from Agatha Christie as indicative of the city: “It is ridiculous to set a detective story in New York City. New York City is itself a detective story,” and played off the recurring themes of mystery and dual meanings inherent to the make-up of our city. New Yorkers strive to challenge themselves, whether by running through the park during the marathon or following their career dreams, and we wanted to elevate something that is typically a solitary challenging act pursued underground in the subway – solving sudoku puzzles – to the street level, making it a communal, shared act. The design then works simply on two levels, as both a reflection of the city, and at the smaller scale, of the acts that makes New Yorkers such apt problem solvers.
The design will be quick to apply. Using only a limited color palette and a repeating stencil system, we will be able to economically create a bold, colorful graphic statement that will encourage all those that walk, bike, and run by the barrier to think about and interact with their great city.