{"id":88,"date":"2009-01-24T20:23:35","date_gmt":"2009-01-25T01:23:35","guid":{"rendered":"http:\/\/gracefulspoon.com\/blog\/?p=88"},"modified":"2012-08-21T22:41:16","modified_gmt":"2012-08-22T03:41:16","slug":"austin-capital-area-metro-rebranding","status":"publish","type":"post","link":"http:\/\/gracefulspoon.com\/blog\/2009\/01\/24\/austin-capital-area-metro-rebranding\/","title":{"rendered":"austin capital area metro rebranding \/\/ 2004"},"content":{"rendered":"

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Far too often the ones advocating increased public transportation are absent when it came to riding public buses. The capital metro brand has become too associated with a misrepresentation of resources and nondescript buses. We proposed to do away with the old name and replace it with \u2018Capital Area Transit.\u2019 Much of the imagery for the logo and design of the bus stop came from \u2018CAT,\u2019 the idea of nimbleness and sharp vision.\u00a0 This also created something inclusive, bringing more people together by a shared name that allowed the riders to give the transit system their own slang term, not an official nickname.
\nI wanted to simplify the contradictory organization method, and replace it with a more universal color-coding system: each route will be color-coded and each bus stop will correspond with the color of the bus. With television screens commonplace in automobiles and advertising becoming increasingly obtrusive, we sought to take this one step further: starting with the idea of the eye, I proposed fitting the buses with image protectors. Passing cars, buildings and people all become part of the image. Changing projection and led screens on the bus help target specific audiences. They can be programmed to display different images to specifically target economic and ethnic parts of the city. Also, the coveted rush hour times could bring in increased revenue.<\/p>\n

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Far too often the ones advocating increased public transportation are absent when it came to riding public buses. The capital metro brand has become too associated with a misrepresentation of resources and nondescript buses. We proposed to do away with the old name and replace it with \u2018Capital Area Transit.\u2019 Much of the imagery for […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[5,9,7],"tags":[75,74,76,89,81],"_links":{"self":[{"href":"http:\/\/gracefulspoon.com\/blog\/wp-json\/wp\/v2\/posts\/88"}],"collection":[{"href":"http:\/\/gracefulspoon.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/gracefulspoon.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/gracefulspoon.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"http:\/\/gracefulspoon.com\/blog\/wp-json\/wp\/v2\/comments?post=88"}],"version-history":[{"count":9,"href":"http:\/\/gracefulspoon.com\/blog\/wp-json\/wp\/v2\/posts\/88\/revisions"}],"predecessor-version":[{"id":2770,"href":"http:\/\/gracefulspoon.com\/blog\/wp-json\/wp\/v2\/posts\/88\/revisions\/2770"}],"wp:attachment":[{"href":"http:\/\/gracefulspoon.com\/blog\/wp-json\/wp\/v2\/media?parent=88"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/gracefulspoon.com\/blog\/wp-json\/wp\/v2\/categories?post=88"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/gracefulspoon.com\/blog\/wp-json\/wp\/v2\/tags?post=88"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}